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Official Radical supplier

PFC Brakes – official supplier to Radical Sportscars

Radical are delighted to announce that PFC Brakes have become the sole provider of brakes to our global network as an official sponsor.  The brakes and associated components are manufactured in a state-of-the-art production plant located in Clover, South Carolina USA.

Performance Friction Corporation (PFC) is a brand embedded in motorsport history worldwide. PFC support their product globally across many national and international championships, including IndyCar, Formula Renault and a host of others, both on- and off-road on two and four wheels.

“Radical has long trusted in the high performance and reliability of PFC Brake pads as our preferred fitment choice, so this partnership is next logical step to ensure all of our customers get the same, great Radical driving experience,” said Joseph Anwyll, Radical CEO. “PFC Brakes’ global reputation and network means we can quickly and easily serve the requirements of our customers, teams and championships, with a single specification that works the world over.”

“PFC are pleased to be announced by Radical as a global brake partner, following many years of PFC supply for their racing activities,” added Brian Gore, Sales Engineer for Performance Friction Europe. “This situation will be mutually beneficial to both companies thanks to a single-source supply chain, with products that have been officially tried, tested and approved by Radical. The new partnership will also allow the development of new brake technologies, for existing models and future additions to the Radical Sportscars range.”

To order pads, simply contact your local Radical dealer – full list here – or contact Radical for more information.

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TCR discs & pads


PFC have released a retro-fit disc to replace the Pagid disc used on many TCR vehicles.
The PFC disc is produced from better quality materials and machined to finer tolerances. This disc is designed to use the original fittings from the Pagid assembly (PCD 247.8mm – 12 bolt). PFC disc number 378.34.0054.01/02

7790 + 7795Front Pads
Sprint 7790.333.25.44
New sprint material giving high bite and friction without fade. Good release and modulation characteristics.
Endurance 7790.331.25.44
New endurance material for long pad & disc life.
Also available in 11 & 13 PFC Compounds

Rear Pads
Sprint 7720.11.15.44
Endurance 7720.332.15.44
New endurance material for long pad life and minimal friction rise with temperature.

331 & 332 compound pads were Daytona 24 Hours class winners

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Spanish F4 supplier

F4 Spanish championshipSpain, March 2019 – PFC Brakes is the new official brake supplier for the F4 Spanish Championship in 2019.
The sponsorship agreement was achieved after several conversations since last year.

The objective of the organizing committee is to continue offering quality standards to the drivers and the teams.

“I am delighted that PFC Brakes have been nominated by organizing committee of F4 Spanish Championship as the preferred brakes supplier for the 2019 season. PFC Brake systems are chosen across the globe by manufacturers, teams and championships for their commitment to making the absolute best products in the industry. It is therefore a real pleasure to now be involved in this up and coming series in Spain, where we will provide our best products after complete several testing days with different teams and drivers”, said Peter Babbage (PFC Vice President – European Operations and Senior Vice President – North America).

Adrián Muñoz (F4 Spanish Championship Technical Manager) said: “I have the honour to confirm our deal with PFC for the brakes supply for the F4 Spanish Championship, since the end of last year we have been in contact about the possibility to cooperate in our growing championship, and since the first moment we had same approach about what kind of brakes we would like to have to continue preparing the future motorsport starts. Further testing and feedback from different drivers confirmed the correct brakes specification for the coming season.”

The first round of the F4 Spain Championship will be in Circuito de Navarra, April 6-7.

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New PFC President

PFC Brakes announces Executive promotion

PFC Brakes is pleased to announce the promotion of Dr. David Mohr to President of PFC Brakes, reporting to the Chairman of the Board and CEO. In his position, Dr. Mohr will work closely with the CEO and the PFC Management Team to pursue the goals set out in the PFC strategic plan.

PFC Brakes is a manufacturer of brake pads, brake discs and calipers that develop and produce world-class braking solutions for high performance, severe duty and fleet applications for OEM, Motorsports, and aftermarket customers.  PFC’s mission is to provide products with the highest performance and best value to our customers.

Dr. Mohr joined PFC in 1994 as a materials scientist. He is credited with advancing PFC’s involvement in racing, supporting OEM projects with Ford, GM, Chrysler, Porsche, Navistar, Daimler Truck and others, as well as continually improving PFC’s CarbonMetallic®  friction materials for fleet applications. He previously managed the materials science, disc pad design, dynamometer/vehicle testing departments and for eight years was the Vice President of OEM and Technical Sales, actively growing business in that area.

Dr. Mohr has actively pursued the development of high performance/high temperature composites for more than 36 years. While completing his Ph.D. at the Georgia Institute of Technology, Mohr authored more than 20 publications. After developing improved processing technology for carbon fibres (funded by the U.S. Navy), he then joined the Georgia Tech Research Institute’s (GTRI) Energy and Materials Science Laboratory where he concentrated on processing and testing high temperature ceramic composites for U.S. DOE projects. His work has inspired significant development worldwide, according to PFC.

Additionally, Dr. Mohr has served on several SAE committees including several light and commercial vehicle committees that establish test procedures for braking products, and has also led sessions at the annual SAE brake colloquium.  Over the course of his career Dr. Mohr has also managed a private business and has worked in R&D for several global companies with manufacturing locations world-wide.

“We are very pleased to make this announcement. David has been a great addition to the PFC team to help focus the direction for the company,” stated Mary Ann Burgoon, Chairman of the Board.  “His lengthy technical background, as well as intimate knowledge of every process and product at PFC Brakes together with his management training and acumen, will help us continue to grow and prosper in the future while we further expand our technology and value to our customers.”

PFC Brakes has been, and will continue to be, committed to excellence in every area and aspect of business.

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Mustang P-51 brakes

Ford Mustang Roush roadDeveloped for the Roush P-51 Mustang:
PFC Brakes has had a long standing relationship with Ford and the Roush brand for nearly two decades. PFC has developed OEM friction for some of Ford’s heaviest braking vehicles such as the Boss 302 to the Ford Taurus & Explorer Interceptor police cars of late. PFC & Ford have been synonymous with one another in the racing community who utilize our full range of braking components in every series ranging from NASCAR to IMSA, Continental Tire Series, Pirelli World Challenge, SCCA and grassroots club series around the world.

PFC Brakes was thrilled to be a part of the all new Roush P-51 project which has been crowned the most powerful muscle car on the planet! While the OEM components are highly respectable for their thermal capacity and performance, this build was going to require a few tweaks to ensure optimum performance.

We started with development of a new cutting edge CarbonMetallic® brake pad formulation to give the absolute best performance under repeated heavy braking while maintaining low dust and noise characteristics to help keep the P-51’s beautiful forged Weld Wheels clean.

In an effort to lower weight and increase effective performance we also outfitted the P-51 with 378mm front & 330mm rear patented V3 ZeroFailures™ rotors. Considered one of the most revolutionary rotor designs in recent history, these discs provide significantly lower rotating weight with increased thermal efficiency allowing the ability to dominate the street, track or strip!

Stopping power for any speed ….. click here to learn more!

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Prodrive runs Rings round record

Congratulations to Prodrive on taking the Nürburgring four door saloon record with their Subaru Impreza WRX STI, equipped with one of PFC’s newest Carbon Metallic compound brake pads.

The new record by Prodrive with driver Richie Stanaway was set on July 21, in a time of 6 minutes 57.5 seconds!

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PFC wins 2017 Louis Schwitzer Award

Burgoon, Borner, Cate, Rankin, and Wagner win 2017 Louis Schwitzer Award

• Award recognizes engineering excellence in Indianapolis 500 racing technology
• Innovative PFC carbon disc brake system reduces vibration and tyre wear
• Named for founder of early BorgWarner business and sponsored by BorgWarner
May 22, 2017 – The 51st annual Louis Schwitzer Award has been presented to engineers Don Burgoon, James Borner, Darin Cate, Paul Rankin and Mark Wagner from PFC Brakes for the PFC carbon disc brake system. Featuring a patented mounting mechanism, the carbon disc and pad assembly provide a uniform matrix which reduces vibration and tyre wear. Considered the founder and visionary for PFC brakes, Don Burgoon (1955 – 2015) received the award posthumously along with the rest of the team during a ceremony at the Indianapolis Motor Speedway.
“The spirit of innovation drives progress. If you glance in the rear-view mirror, you’ll see that past award winners have improved performance, efficiency and safety for generations of racecar drivers. The engineers we acknowledge today will take their place in history, inspiring new innovations in the future,” said James R. Verrier, President and Chief Executive Officer, BorgWarner. “We are proud to sponsor the Louis Schwitzer Award and congratulate the engineers who worked tirelessly to bring this technology to the racetrack.
The PFC carbon disc brake system consists of a carbon disc and pad assembly made from single continuously wound strands along with a patented mounting mechanism. The material and manufacturing process of the disc and pads provide a uniform matrix which reduces unwanted vibration and tire wear by improving the overall balance of the assembly. The disc is mounted to the hat with a novel, yet simple, retaining mechanism consisting of a double rolled ring and locating bobbins. The patented hat assembly greatly reduces stress, bending moments and distortion while the friction behaviour exhibits excellent modulation, cold bite and uniform heat distribution.
Presented by engineers to engineers, the Louis Schwitzer Award recognizes individuals for innovation and engineering excellence in racing technology associated with the annual Indianapolis 500. The award memorializes Louis Schwitzer, who won the first auto race at the Indianapolis Motor Speedway (IMS) in 1909 and designed the “Marmon Yellow Jacket” engine that powered the Marmon Wasp to victory at the first Indianapolis 500 in 1911. After working in the automotive industry for many years, Louis founded Schwitzer Corporation, which produced innovative cooling fans, water pumps and turbochargers. Schwitzer Corporation joined BorgWarner in 1999. Throughout his career, Louis achieved numerous technological accomplishments, supported higher education, led the IMS technical committee and maintained a strong association with SAE.
BorgWarner continues Louis Schwitzer’s legacy of technology leadership as the official turbocharger supplier of the Verizon IndyCar Series. The engine of every car in the Indianapolis 500 will be boosted by BorgWarner’s line of EFR™ (Engineered For Racing) turbochargers. Built for reliable and powerful performance, EFR turbochargers feature Gamma-Ti (titanium aluminide) turbine wheels, ceramic ball bearings and stainless steel turbine housings.
A $10,000 award is sponsored by BorgWarner and presented to the winning engineers by the Indiana Section of SAE International.
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AWE wins Clio Cup

Ant Whorton-Eales ClioAnt Whorton-Eales has been crowned the 2016 Renault Clio Cup champion.

All cars in this series are equipped with PFC brake systems, comprising calipers, disc assemblies and pads.

Click here for full details of Ant’s win (on the Renault Sport website).

Clio Cup

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IndyCar brake supplier

INDYCAR announced today a partnership agreement with Performance Friction Corporation that will make the company the official brake supplier of the Verizon IndyCar Series. The multiyear agreement makes PFC the exclusive supplier of brake system components to each entry competing in the Verizon IndyCar Series beginning in 2017.

IndyCar PFC“Earlier this season the majority of our teams tested the PFC brake package and the feedback we received was overwhelmingly positive. PFC has a long history of building outstanding performance products that we expect to be a great benefit to the competition in the Verizon IndyCar Series,” said Jay Frye, INDYCAR president of competition and operations. “We’re excited to kick off this partnership with PFC and appreciate all their efforts and commitment to INDYCAR.”

INDYCAR began using lightweight carbon brakes at all tracks in the Verizon IndyCar Series in 2012, in conjunction with introduction of the Dallara IR-12 chassis that is still in use today.

“Don Burgoon, PFC Brakes founder and visionary, truly understood the advantages and benefits of PFC’s continuous wound carbon over the competition,” said Darrick Dong, PFC’s Director of Motorsports. “Open-wheel racing is in PFC’s DNA. It is with a great deal of pride and optimism that PFC is awarded official brake supplier for the Verizon IndyCar Series for many years to come.”

“INDYCAR has always been close to our hearts at PFC,” said Nina Burgoon, President of PFC. “We are excited and honoured that this long-awaited partnership is now a reality. PFC is committed to providing the best-performing package for the car and is thankful for the opportunity INDYCAR has given us to exceed their expectations.”

PFC has a successful motorsports heritage and has been a long-time brake supplier in stock car and sports car competition. Previously, the company was an Indy car supplier in the Champ Car World Series and currently is the brake supplier to all three levels of the Mazda Road to Indy development series sanctioned by INDYCAR.

Please click here for information on the Verizon IndyCar Series and its 16-race 2017 schedule.

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Fast road brake fluid

RH605 Brake Fluid BottleWe are pleased to announce the arrival of
RH605 High Performance DOT 4 Brake Fluid

RH605 DOT 4 high performance brake fluid has been specifically formulated to provide optimum performance for car & motorcycle brake systems. Suitable for the road and trackdays, this new brake fluid complements our RH665 racing brake fluid, which can tolerate even higher temperatures.

With excellent high temperature performance to resist brake fade due to vapour lock. Outstanding corrosion resistance and class-leading lubricity to prolong system life and enhance ABS operation.

Typical Dry Boiling Point: 300°C (572°F).
Minimum Dry Boiling Point: 290°C (554°F).

RH605 brake fluid conforms to and exceeds the current specification U.S. FMVSS no. 116 DOT 4, and is completely street legal.

Part numbers:
025.0169 –  RH605 500ml bottle (290°C)
025.0037 –  RH665 500ml bottle (325°C)
025.0170 –  box of 12 x RH605 500ml bottles (290°C)
025.0038 –  box of 12 x RH665 500ml bottles (325°C)

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Brake accessories

PFC glovesBrake bleederPFC brake fluidWith the new season fast approaching you will, no doubt, be installing new PFC brake pads, discs and calipers to your pride and joy.

Don’t forget that we can also supply racing brake fluid, mechanics’ gloves and temperature paint.

Please click here to see all of the accessories that we offer to help make fitting and using PFC Brakes even easier!

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Moto 2 & 3 bike pads

PFC Brakes can now offer the 7534 and 7614 brake pads in our 13 compound.

7614 revThe 7614 is a pinless brake pad compatible with the Brembo XA3.J7.F0/F1 caliper. The 7614 is suitable for Moto 2, World and British Superbikes, where this caliper is commonly used.

7534 is a four pad system suitable for Moto 3. The 7534 can used with both Moto 3 Brembo caliper options.

7534 rev13 compound is the choice for riders who desire maximum braking performance and torque. The 13 compound has the highest initial bite of all PFC bike compounds combined with a progressive torque rise with temperature. Initial bite is managed along with feel and control, so that the suspension is not upset. This allows a smoother transition between the brake and throttle.

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New Ireland distributor

RR-NIPFC Brakes Europe is delighted to announce the appointment of R&R Logistics of Carryduff, Northern Ireland, as a distributor of PFC car, motorcycle and commercial vehicle products.

Founded by the highly respected Raymond Moore, R&R will carry inventory of PFC products, and will offer sales & technical support throughout the Irish market.

This is a particularly important and welcome addition to the PFC dealer network given the increasing number of customers who are now choosing PFC products ahead of their competitors.

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Toyota GT86 Cup

GT86 CupPFC Brakes are suppliers to the GT86 Cup run by Toyota Motorsport GmbH.

Click here for details about brake pads for your Toyota GT86.

Toyota Motorsport GmbH (TMG) has selected leading manufacturer PFC Brakes to supply brake pads to its successful GT86 race car. The 200 bhp rear wheel drive car offers drivers a competitive and cost-controlled entry for the VLN Endurance Series and Nürburgring 24 Hour race that are held on the Nordschleife, where PFC Brakes already equips close to 40 percent of the 180+ car entries.

All GT86 CS-V3 race cars will run PFC Brakes’ legendary Carbon Metallic matrix material pads in the VLN and N24 events. Thanks to its unique six layer structure, PFC Brakes’ pads deliver better thermal stability and a firmer pedal with bite from cold. Equally crucial for the longer races that make up the VLN Series, PFC Brakes’ pads offered better durability and performance over a wide temperature range, providing drivers with confidence to lean hard on the brakes throughout the race distance.

GT86 Cup“The TMG GT86 race car is an entry level race car and as such, it requires a brake system that will inspire confidence in drivers of all abilities,” says PFC Brakes Europe’s managing director Peter Babbage. “The Carbon Metallic friction material, already a proven winner at the Nürburgring, has a wide operating temperature range, making it ideally suited to the variable weather and temperatures experienced on the Nordschleife. The higher thermal threshold of our Carbon Metallic pads ensures lower wear rates too, making them ideal for VLN and other endurance championships. It’s why we supply around 40 percent of the VLN entrants; from the pure race GT3 cars through to the production-based sports cars that make up so much of the field.”

TMG is the latest in a growing list of vehicle manufacturers, including Porsche and Renault to realise the benefits of PFC Brakes’ technology for their one make race and rally cars. As well as comprehensive technical support in Europe and excellent local stock levels, all PFC Brakes pads are free from copper, asbestos, lead and chromium.


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F3 brake system update

PFC Brakes have revised the very successful Dallara F312 Formula 3 braking system to use the latest V3 disc and hat assembly. The Direct Drive V3 mounting system uses a spiral locking ring that connects the disc to the hat. This allows much faster fitting without the need for tools or fixings, and weighs even less overall.

• Improved performance • Better control • Quicker release • Lightweight, low inertia • Choice of compounds • Choice of champions!

Front V3 hat & snap ring 176.540.088.15
Rear V3 hat & snap ring 163.550.025.15
Front V2 / V3 discs (L/R) 274.19.0033.45/46
Rear V2 / V3 discs (L/R) 262.18.0034.45/46
Brake pad profile (Non-retraction) 7835
Brake pad profile (For retraction system) 7943
Front ZR43 calipers (L/R)
Rear ZR43 calipers (L/R)

Click here for PFC Formula 3 application sheets, and here for the current F308 brake system.

7835 inv

7943 inv


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PFC & Ganassi win Sebring

Ganassi WINS 12 Hours of Sebring with full PFC carbon brake package.

Ganassi PFC brake packageThe No. 01 Chip Ganassi Racing with Felix Sabates team and PFC Brakes made sportscar history this past weekend with a WIN at the 62nd 12 Hours of Sebring, the oldest sportscar race in the United States. Ganassi’s Ford EcoBoost-Riley Daytona Prototype was equipped with PFC’s monobloc calipers and PFC’s continuous wound carbon brake discs and pads, 100% PFC designed and manufactured, incorporating new technologies unique to the 64 year history of this icon of endurance races.

The Ganassi team is the only team in racing to have won the Indianapolis 500, the Daytona 500, Brickyard 400, the Rolex 24 at Daytona, and now the 12 Hours of Sebring. The team also switched to the Ford EcoBoost DP motor during the offseason, giving Ford their first overall Sebring win in 45 years. The DP was driven by Scott Pruett, Memo Rojas, and Marino Franchitti who took the checkered flag after 12 hours of racing.

PFC carbon-carbon brakesPFC Brakes patented continuous fibre Carbon-Carbon disc and pads along with ZERODRAG™ calipers gave the Ganassi team the braking advantage with the best possible package on the track. The technology behind the Carbon-Carbon design is world-class, made from a continuous three-dimensionally wound high-density super modulus carbon fibre. The disc provides better higher burst strength, better thermal conductivity and cooling properties, better friction stability, and better cold friction for restarts without incident.

Before this year the Grand-Am and the American Le Mans series merged under NASCAR’s IMSA TUDOR United SportsCar Championship, putting the Ganassi team at the Sebring race for the very first time in their 25-year history.

“We brought a lot of upgrades here to Sebring,” said Pruett, “and the hard work we put in since January really paid off.”

With over 30 lead changes throughout the race, the 62nd year of the 12 Hours of Sebring proved to be one of the most competitive and demanding. With 20 minutes left in the race, a caution flag brought the field together, giving another challenge to the Ganassi team. With their Ford DP and PFC Brakes package, Franchitti had a 4.682 second lead victory across the finish line.

PFC’s full carbon-carbon disc brake package featuring ZERODRAG™ calipers are once again proven to be able to handle the most intensive endurance tracks for the best racing teams in the world. PFC lives by their standards and their customers – NO COMPROMISES™.

Ganassi 2014

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BMW M235i Racing

BMW RACE DISC + CALIPER smPFC Brakes Europe have supplied BMW Motorsport with front disc, caliper and brake pad systems for the M235i Racing.

Initially the cars will be used for the VLN Endurance Championship and the Nürburgring 24 Hours. The cars will also feature in the BMW Sports Trophy.

A trackday / race brake kit is being developed from this system for production BMW 235i models. Please contact PFC Europe for details.

Click here for official BMW M235i Racing information 

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Clio R.S. R3T rally car

Reinforcing its position as a leader in the design and manufacture of competition brake systems, PFC Brakes has been chosen as official brake supplier to Renault Sport Technologies for its new Clio R.S. R3T rally car.  Complying with FIA R3 regulations, PFC Brakes’ pads, discs and calipers incorporate a number of key innovations, such as piston cap insulators to deliver exceptional performance on tarmac and gravel whilst still achieving the stringent cost and technical requirements set for the category.

With the Clio R.S. 200 EDC’s turbocharged 1618cc engine generating more power than the existing R3 car, PFC Brakes’ engineers set out to develop a durable brake system to withstand the higher loads and temperatures generated. Innovations, typically found in the highest levels of motorsport were incorporated to deliver the high performance specified.  Examples include piston cap insulators that reduce temperature transfer to the brake fluid by as much as 55˚C thus minimising risk of boiling fluid.  Larger and wider front discs are specified for tarmac to improve heat dissipation, even under increased loads such as those experienced on long tarmac stages.

Clio R.S. R3TPFC Brakes’ engineers specified a derivative of its proven ZR34 caliper; the forged monobloc aluminium caliper offering the best blend of weight and stiffness. Clever design also enabled PFC Brakes to offer a brake pad with a larger radial depth, providing a larger contact area to deliver better stopping power than the standard size typically used by competitors.

Testing across a variety of surfaces led PFC’s engineers to determine that due to the wide operating window of its pads, just two PFC compounds can satisfy the demands of drivers of all abilities on all surfaces. Both the chosen compounds deliver improved bite, modulation and release characteristics with the one of the versions offering particular resistance to wheel locking. To enable drivers to use the brakes right from the start of a stage, PFC specified brake pads designed to work at low temperatures and the unique metallic matrix construction ensures consistency for the duration of a stage, further inspiring driver confidence.

The announcement to supply Renault Sport Technologies follows PFC Brakes’ selection as official brake partner to Porsche for its Supercup chassis earlier this year. “We are delighted to be nominated by Renault Sport Technologies for such an important car,” says PFC Brakes Europe’s managing director Peter Babbage. “Together with Renault Sport Technologies, PFC Brakes has created a competitive and affordable rally brake package ideally suited to competitors in the R3 category that will inspire confidence, whatever the surface.”

Click here for official Renault Clio Cup flyer

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Andreani Group

PFC Brakes Europe has announced that the Andreani Group is its new Italian distributor of car and motorcycle brake parts, for both road and motorsport use. Headed by former motocross rider and suspension expert Giuseppe Andreani, the company will use its famed expertise to provide PFC Brake Europe’s Italian customers, on both two and four wheels, with local sales and technical support.

Whilst the Andreani Group is best known for its involvement in motorcycling, the firm now has a substantial presence in four-wheeled motorsport with technical support trucks and technicians attending a range of motorsports in Italy from shows, rallies, circuit races, hill climbs and off-road events.

To ensure the shortest lead times, the Andreani Group based in Pesaro, will stock brake pads, discs and associated parts at its massive facility from where it distributes other renowned performance brands such as Öhlins, Samco, Marchesini and Termignoni. “Andreani Group commands huge respect in Italy and is known for the high level of technical support it offers its trade and private customers,” says Peter Babbage, PFC Brakes Europe’s managing director. “Its knowledge of vehicle dynamics will be particularly relevant when supporting customers.”

2014 will see PFC Brakes Europe further expand its motorsport and road ranges for both cars and bikes. Nominating additional specialist distributors is the latest stage to support growth that has included being selected as a supplier to the Porsche Supercup, with new series announcements imminent. “Our European headquarters have grown significantly in the last six months with two new account managers providing technical support for motorsport, automotive and fleet customers across Europe,” adds Babbage. “With other significant announcements in the coming months, we are creating a robust infrastructure for all customers, wherever they are.”

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New PFC logo

Performance Friction recently unveiled their new “PFC” logo. The new logo embodies a fresh look and feel that is a more accurate reflection of Performance Friction’s corporate identity. The third generation logo has evolved with new purpose and meaning, adopting the name their friends and customers know them by.

While President of Performance Friction Don Burgoon was at a brake test with a premier customer, it became clear that the change to “PFC” wasn’t a new name at all — rather, a formal acceptance of a name the market already calls them.

“Now that is PFC” an excited test engineer said to Don about the confirmed positive results of PFC’s Zero Drag Brakes. “Yes, we are still Performance Friction,” says Burgoon, “but in Germany, Japan, Europe and America, our friends call us PFC.”

A logo is part of a company’s culture and identity, and PFC designed their new mark with this in mind. During the logo creation process, a company-wide poll was taken to aid the decision and PFC employees and customers shared their opinions on the different designs.

“It was exciting to see customers take part in the change,” says Marketing Director Nina Burgoon. “It showed how passionate PFC employees and customers are about the brand.”

With such a valued title, Performance Friction feels that this change will resonate with PFC customers worldwide. Viewing the change is more of an “official” adoption of a name they have worn proudly for years.

“For many in the racing markets worldwide, PFC is Performance Friction Brakes,” says Motorsports Director Darrick Dong. “From the racing viewpoint, PFC is a brand already recognized as a leader in design, manufacturing capabilities, and service for race teams in many countries. There’s a high level of confidence and trust with the PFC brand.”

PFC has been providing customers with high quality brake systems as the leader in race brake technology for decades. The PFC logo aims to reflect their bright, dynamic future and their quest to continually deliver innovative brake solutions to market. The excitement for the new logo is pushing Performance Friction into an even stronger future than before.

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Most innovative new motorsport product

Performance Friction Corporation wins the 2011 Most Innovative New Motorsport Product of the Year Award

Don Burgoon, President of Performance Friction Corporation, received the award for the Most Innovative New Motorsport Product from Soheila Kimberley, Publishing Director of RACE TECH magazine at the RACE TECH World Motorsport Symposium. Since being released at the start of 2010, the ZR43 Zero Drag caliper has been found on a number of winning cars in NASCAR Cup including Jamie McMurray’s Earnhardt Ganassi Racing Chevrolet, winner of the prestigious 2010 Daytona 500.

RaceTech awardDon Burgoon paid special thanks to the number of key individuals who were responsible for developing the ZR43 Zero Drag brake caliper. “I am accepting this award on behalf Nihal Murthy, Jim Vorberger, Darin Cate, Bill Bracken, Peter Babbage, Scott Paul, and Darrick Dong who have worked so hard on perfecting the ZR43 Zero Drag caliper which has proven to be so successful from the time we released it. But most of all I would like to thank our motivation—the racers—who are always trying to make the car quicker. Thanks to them.”
At the same event, Adrian Newey, Chief Technical Officer at Red Bull Racing, was presented with the Dino Toso award for the Racecar Aerodynamicist of the Year. On accepting the trophy, he gave special thanks to his team, particularly Peter Prodomou, Head of Aerodynamics.

“I am very pleased to accept this reward on behalf of everyone at Red Bull Racing, particularly Peter Prodromou, following our successful season in 2010. It is especially pleasing to be honored by one’s peers.”

The award for the Race Engine Designer of the Year was presented to Thomas Laudenbach for the Porsche 911 GT3 R Hybrid which has proved to be extremely competitive since its inaugural race at the Nürburgring 24 Hours. The heart of the system features the ingenious Flywheel Storage System developed by Williams Hybrid Power.
“The entire team behind the Porsche 911 GT3 R Hybrid will be delighted to have won this award,” said Laudenbach on receiving the trophy, “as it recognises the hard work that has gone on behind the scenes in engineering this hybrid car that has been so competitive from its first race.”

In its sixth year, the RACE TECH World Motorsport Symposium again attracted at the highest level speakers and delegates from around the world. John Iley, Head of Aerodynamics at Vodafone McLaren Mercedes, who has been Chairman of the Aerodynamics/Vehicle Dynamics Day from the start, was once again the Chairman for the day while the Racing Engine Day was chaired by Ulrich Baretzky, Head of Engine Technology at Audi Sport. Lord Paul Drayson, team owner of Drayson Racing, and Martin Whitmarsh, Chairman of the Formula One Teams Association and CEO of McLaren Racing, gave the keynote speeches on the two days. Other speakers included Gilles Simon, the FIA’s Head of Electronics and Powertrain, Pete Spence, Vice President and Technical Director, Toyota Racing Developments, Ben Bowlby, Technical Director, Ganassi Racing and Mark Page, Chief Scientist, Swift Engineering.